There are about as many success stories on how to make money online as tales of failure. To achieve success you must have a good functional website or blog and also traffic visiting these sites. However, large numbers of people never make a single cent because have failed to understand what it is that their websites are meant to achieve.
Were you to sell golf balls you would get more traffic into your store if it were situated by a golf course than if it were in the middle of the jungle – an extreme example, but many don’t appreciate that websites have to target customers just as a strip mall stores do. While you might get a lot of traffic, it won’t be the right type. What driver is going to purchase a cycle in the middle of nowhere?
A Website is Important
You need your shop (this is your website) to attract visitors and a good quality of potential customers (traffic and quality). It is not always an easy job to get a decent website. You can use web set-up sites, but it isn’t that easy if you are new to online business. Alternatively, you can pay a fortune to have a web design firm create one for you. That is not a route that beginners should take until they are confident that their business idea will work.
An alternative approach is to check out a few of the site available online that offer free websites, although many of these have a load of pop-up ads and adware attached to the deal. I was able to find a company offering a free website and had it ready for launch within a day.
You have a functional wesbite – now what?
You now have your free website but you need to get traffic. Keyword research is the way to do this. Go to Google and search for the phrase “dog training” – I got over 45 million results. Now let’s try “puppy dog shock collar”, now it is down to 2 million – not perfect, but a lot lower than 45 million. Using targeted and specific keywords pays dividends in the long run.
What that means is no more than that you have less competition if you use that keyword or phrase as the focus of your page, and by competing with fewer other web pages (Google lists individual pages not entire sites) you are more likely to be successful.
Chance should never be a factor in generating traffic and designing your website – everything should be thought out before taking a step. Do not be misled into believing that all you have to do is set up a website and the cash will come rolling in. You are going to have to promote your website unless you have a lot of spare cash and can afford to pay someone to do it for you.
Blogging and Article Marketing
You will be doing just what I am doing right now if you want to make money online. Writing articles and using blogs explaining to others how to make a start. It will be a while yet before you can give up the day job – I still work. Nevertheless, that time might come if you are patient, have the desire and are willing to study and learn from those that have achieved online success.
To generate traffic you will need a good keyword generation tool. There are quite a few around if care to look online. In selecting a keyword tool, your criteria are a high degree of relevance to your web page, the potential for traffic and as low competition as possible – high commercial value is another important parameter if your keyword tool can analyze that. These are the basic rules of internet marketing, and they will be covered in more depth in future articles.
Everything is there for you: all the information you need to be successful is readily available – simply make sure you understand the basics, and then use that knowledge. It is important to do your very best with everything you do to create and promote your online business, and to make money online you must have relevant keywords that are competitive and a website with each page optimized and targeted to a specific keyword or phrase.
Website Set Up and Traffic Generation Summary
Let’s assume that you are interested in starting an online business to make money online. Firstly it takes effort, but you can speed it up by getting a good mentor and training. You will have to create a website to showcase your products or services and will also have to promote that website if you are to make any money at all. Most people don’t have a great deal of spare cash – that’s why they are turning to the internet to make money – and should make use of all the free stuff going, such as blogs, writing articles, using social networking sites, Squidoo lenses and so on – in fact you must or you will never succeed.
A good choice of keywords is the best way to attract targeted traffic by means of blogs, article marketing and so on. Search engine optimization (SEO) is important, but it takes time to learn and can cost a great deal to pay somebody to do it for you, and PPC (Pay Per Click) advertising can cost a lot unless, once again, you understand how to use such ads. However, you are sure to have great time doing it. focus on traffic generation, and get a good mentor. These are the steps needed to make money online. No matter where you go in life, you should always make sure that you are the one who has set yourself down that path.